I just finished reading Fast Track Photographer by Dane Sanders. I purchased the book at Imaging USA. Sanders was a speaker but I did not hear him speak. I did hear some annoying singing from his session. I was in the next room getting inspired by Jerry Ghionis.
I read the book and took the pDNA test. I agree with a lot of what he says but thought the personality test was a little too overrated. Sanders pretty much says you either need to be a freelance photographer or a signature brand photographer. One allows you to just take pictures, not keep your name attached to your work and not reap very big monetary awards while the other requires more marketing and chances of failure. I feel like I am sort of in the middle because I keep my name but do not really advertise very much. I really do to supplement my teaching income and is a way to keep my foot in the business. I do not make enough to earn a living off just freelance work so there is a lot I could learn.
A few other points he makes is that all any artist really needs is 1,000 fans that will spend $100 a year. That sounds great! All I need is about 980 more fans! Through the flat globalization of the internet I guess this is possible.
Another point he makes is that companies like Bella Pictures is turning photography into a commodity. They are like Starbucks, they are setting standard prices and will absorb the general wedding market through the hiring of freelancers. This can be good or bad.
Another point is that a successful photographer needs a very charismatic personality and has to be a risk taker. Most of the speakers from Imaging USA are like this. You would spend money just to hang out with them. Part of the pDNA test is seeing if you have these assets. If you do not, you cannot just get inspired by successful photographers and be famous. It has to be in you.
Another big encouragement is for photographers to outsource everything that is not essential to your personal style. This is tough to bite because you have to pass these costs onto the consumer who already thinks my services are expensive.
One good point is that you are not selling photography but yourself. Because there is only one of you there is no competition.
It is also good that you always remain an amateur at heart. The origin means "to love." To never forget why you got into photography to start with. Amen to that!
All yeah, my pDNA told me that I could become a "Grumpy" if not careful because I have a lot of technical knowledge and high confidence. Because of this I need to stay humble which I think I am. I also believe that I am an artist which is good. I am not a high self starter and I think structured learning is important. I want to be in control and not pass off work to others. Anyway, I am encouraged to be a freelancer and work for others. I think I will continue to do a little of both and keep my website. What do you all think? I do recommend the book and the pDNA test.
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